We pride ourselves in creating high quality, long lasting products made with naturally renewable fibers. From our inception in 2019, we set the bar high for embedding sustainability into every step of our product creation process. From a radically transparent supply chain to pioneering the purest plant dyes in the world, we're passionate about leaving the planet a better place for the next generation.

The mainstay of our product offering, our 100% extrafine merino yarn is spun with triple certified responsibly raised fibers and dyed with plants (and love) in Northern Italy. By partnering with NATIVA™, we ensure radical transparency across our supply chain as well as social responsibility and regenerative agriculture. By scanning the QR code on your blanket's hang tag, you can follow along in our sustainable wool's journey: from the family-run sheep farm in Uruguay to the Italian botanical dye bath.

Our Responsible Wool Standard certified (RWS) sheep are free to be sheep - happy, wild and free. Tended by multi-generational gauchos on family farms, they spend their days frolicking, grazing, and growing the softest fleece! RWS is the highest voluntary standard for animal welfare in the world. Certification requires full traceability and ensures the welfare of sheep, the land they graze on and the workers who tend to them.

The next step on our wool's journey? A botanical dye process so pure, it was the first Woolmark certified natural dyeing technology. Created by two sisters (one a nuclear physicist and the other a pharmacist) who took over their family's mill in the Italian alps, their innovative technology involves a recipe book including 212 different plants. And zero chemicals, mordants, additives or dye powders.

Meet the newest addition to our material palette: our cloud-soft certified organic cashmere and merino blend. Combining merino’s much-loved performance properties with cashmere’s addictive softness, our Cashmere Cloud yarn is becoming a fast favorite. We partner with The Good Cashmere Standard® (GCS), an independent standard for sustainable cashmere, which aims to improve the welfare of cashmere goats, the working conditions of herders and to protect the environment. Because we only work with the best of the best, this yarn is also certified across RWS, GOTS and OEKOTEX. Ensuring the highest safety standards and ethical practices for your peace of mind.

We are committed to reducing our environmental impact through every stage of production. From ethical sourcing to our eco-friendly packaging, we strive to minimize waste and carbon emissions.

Our goal is to create products that families can feel good about—beautiful, functional, and kind to the planet.