Our journey began with a simple yet profound mission: to create the softest, safest, and most beautiful blankets for little ones while also pioneering best in class sustainability practices. Founded by Alexandra Ulmer, a dedicated mom and seasoned knitwear designer, AU Baby was born out of a desire to fill a gap in the market for natural fiber baby products with transparent ingredients that parents could trust.

At AU Baby, we believe that every baby deserves the best, and every parent deserves peace of mind. Thank you for choosing to be a part of our story. Together, we can wrap the next generation in love while turning the tide on the toxic textile industry.

With 20 years of experience in textile design and a passion for non-toxic living, Alexandra Ulmer set out to create a brand that blends her love for timeless design with her commitment to product safety and environmental responsibility. Born on the prairie, she skipped to London to study Knitwear Design at Central Saint Martins and then spent the next 12 years designing knitwear for luxury fashion brands and as a patented material innovator at Nike. Before starting a family of her own, she obviously had to create the perfect baby blanket, starting with creating a new supply chain from scratch.

It’s estimated that 80% of a product’s sustainability impact depends on the materials used to create it. When you invest in an AU Baby blanket, you’ve made a conscious choice. From sourcing certified ethically produced fibers to ensuring every stitch meets our high standards of quality, we commit to transparency and sustainability at every step. Simply scan the QR code on our 100% merino collection hang tags to follow along in our ethical wool’s journey. Our luxurious blankets are perfect for snuggling, soothing, and creating special moments that will be cherished for years to come.

We believe in the power of community and the importance of giving back. That’s why we proudly partner with organizations that support families on their journeys to healing and well-being.

Some of the partners we’ve supported are Birth Queen, a Black maternal health charity supporting mothers with the care and resources they deserve, and Carter County Drug Prevention, a program focused on reconnecting dads in recovery with their families. Through these meaningful partnerships, we’re not only creating comfort for babies but also fostering stronger, healthier communities.